BIG DATA ANALYTICS CAN PLAY A CRUCIAL ROLE IN AGRI DEVELOPMENT AND ALSO IMPROVE FARMERS INCOME. ANALYZE?

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          Big data” often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and not just to a particular size of data set. Data tools can help determine changes required to maintain yields and meet food demands
Potential of Big Data in agriculture:
1) The availability of data is on the grow because they are increasingly gathered by cheap and numerous information-sensing mobile devices, aerial (remote sensing), software logs, cameras, microphones, radio-frequency identification (RFID) readers and wireless sensor networks.
2) In agriculture, big data is often viewed as a combination of technology and analytics that can collect and compile novel data and process it in a more useful and timely way to assist decision making.
3) Real-timeinsights to help performance optimisation advance analytics can show how farmers are utilising their inputs and what adaptations are required to take account of emerging weather events or disease outbreaks.

4) Consideringthe increasing labour shortages in the sector the capacity for big data analysis that lessens the need for physical manpower is of great advantage for agriculture.
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Role of Big data in Agriculture:
1) Developmentof new seed traits: Access to the plant genome with new ways to measure, map and drive information betters products.
2) SeedSelection: Big-data businesses can analyse varieties of seeds across numerous fields, soil types, and climates and select the best.
3) Cropdisease: Similar to the way in which Google can identify flu outbreaks based on where web searches are originating, analysing crops across farms helps identify diseases that could ruin a potential harvest.
4) Irrigation Precision agriculture aids farmers in tailored and effective water management, helping in production, improving economic efficiency and minimising waste and environmental impact.
5) Weather Advanced analytics capabilities and agri-robotics such as aerial imagery, sensors help provide sophisticated local weather forecasts can help increasing global agricultural productivity over the next few decades.
6) Climatechange: Since, climate change and extreme weather events will demand proactive measures to adapt or develop resiliency, Big Data can bring in the right information to take informed decisions.
7) Foodtracking: Use of sensors and analytics to prevent spoilage and food-borne illnesses.
The big data revolution is in its early days and most of the potential for value creation is still unclaimed.

          But it has set the industry on a path of rapid change and new discoveries. Stakeholders committed to innovation will likely be the first to reap rewards. If the farmers would have been concerned about the infirmities in terms of data-based farming, production could be increased.
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